Fredericks of Hollywood

Fredericks of Hollywood is one of the most well known retailer of lingerie and costumes in the US. The company began in 1946 when Frederick Mellinger, who invented the push-up bra, opened a store on Hollywood Blvd in Hollywood CA. The company sells a wide variety of bras, panties, corsets, slippers, lingerie and costumes. Madonna’s famous pointy-bra was a collection from Frederick’s. They also have a line of specialty corsets and bra’s designed by celebrities where all the proceeds go to charity.

Some notable models who have posed for the famous Fredericks of Hollywood catalogs include Pam Anderson, Brooke Burke, Nicky Hilton, Cindy Margolis, and Juliana Martins. In 2001 Fredericks of Hollywood had to file chapter 11 bankruptcy however they reemerged stronger than ever before.

Their clothing includes a variety of bras, panties, lingerie, corsets, shapewear, clothing, shoes, accessories, plus size, bridal wear, and gifts. The company gained a significant amount of recognition in the 1990’s for their catalog which was mailed free to over 10 million households throughout the US. Much like Victoria’s Secret, Fredricks of Hollywood had sales that exploded during this time. During the early 1990’s one of the best ways to reach customers was to send free catalogs. Once the internet gained popularity, shipping catalogs to people became obsolete.

Bras

The styles of bras that Fredrick’s of Hollywood offers include Push Up, Deep Plunge, Water & Gel Filled, Full Figure, Shelf & Open Cup, Padded, Bra Sets, Demi Cup, Seamless, Convertible & Strapless, Specialty Styles & Solutions, Bra Accessories & Jewelry, and Lace Bras. Some of their bras leave very little to the imagination, others are as functional as a bra you’d buy in any other department store. The focus is more towards elegance than function at Frederick’s.

Panties

The styles of panties they offer include thongs and G-strings, boy shorts and briefs, crotchless, cotton, lace, embroidery, mesh, garters, garter belts, and Tanga. They can all be matched perfectly with one of the many varieties of bras which they also offer.

Lingerie

They are probably most famous for their wide selection of ultra luxurious lingerie. The styles they offer include babydolls, chemises, bralette sets, teddies, gartered lingerie, satin, camisoles, pajamas, gowns, lace, robes, and even holiday collections. Each are made from the highest quality materials and are appropriate for a wide variety of occations.

Corsets

Fredericks of Hollywood has one of the best selections of corsets, or shapewear, that you can find. Their selection includes outerwear, strapless, halter tops, bridal, and dream. These corsets are made from silk, lace and satin and are guaranteed to get the reaction you’re looking for.

Clothing

You’d think that a company that specializes in lingerie wouldn’t venture out of their niche into the greater fashion world however you’d be wrong. Fredericks of Hollywood offers cocktail dresses, club dresses, casual dresses, short sleeve tops, sleeveless and halter tops, long sleeve tops, jackets, tank tops, leggings, yoga pants, shorts, skirts, jumpsuits, rompers, and more. They are elegant and functional.

Shoes

Even more surprising is that they offer a collection of their own brand of shoes. These styles include heels, platforms, boots, pumps, sandals, and slippers. You can be sure to catch people’s attention when you’re wearing these on your feet. They are built to last out of durable materials that are fashionable and comfortable.

Fredericks of Hollywood conclusion

If you are in the market for lingerie, undergarments, clothing or even shoes, Fredericks of Hollywood is the right place to start. The company is focused on class, elegance, sophistication, grace and style. All the things you want to encompass while feeling secure and confident that you look great!